Маркетинг. Общие вопросы

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City Center to Regional Mall: Architecture, the Automobile, and Retailing in Los Angeles, 1920-1950

Автор: Richard Longstreth
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0262621258
Winner of the Society of Architectural Historians' 1999 Spiro Kostof Award "[A]n engaging look at the neglected history of retail architecture and its relationship to the automobile." -- Mary Marien, Christian Science Monitor From the 1920s to the 1950s, Los Angeles did for the shopping center what New York and Chicago had done for the skyscraper. In a single generation, the American retail center shifted from the downtown core to the regional shopping center. Ten years in the making, City Center to Regional Mall is a sweeping yet detailed account of the development of the regional shopping center. Richard Longstreth takes a historical perspective, relating retail development to broader architectural, urban, and cultural issues. His story is far from linear; the topics he covers include the emergence of Hollywood as a downtown in miniature, experiments with the shopping center as an amenity of planned residential developments, the branch department store as a landmark of...
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