A Study On Acceptability Of Social Media And Branding In Pune Industry
Автор:Saikrishna Mudaliar Год: 2014 Издание:LAP Lambert Academic Publishing Страниц: 92 ISBN: 9783659520242 Worldwide marketers have accepted social media and branding as a marketing tool. Where as in India, mostly the traditional approach of marketing is used. To see how Pune market reacts to consider branding and social media marketing as their marketing tool, I did this research. I had targeted many IT and Non-IT companies in Pune and asked their decision makers whether they would include social media and branding to promote their products or services.
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