Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
The Best of Brochure Design 12
The Big Book of Packaging
The consumer-brand relationship amongst low-income consumers
The Effects of Advertising on Brand Equity: A Case Study of Tribune
The Existence Of Brand Loyalty Among Women Consumers
The implementation of packaging as brand driver
The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success
The International Brand Valuation Manual
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Package Design Book 2
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
The Relationship Between Cross-Media Usage and Brand Recall
The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management
The role of brands in the advertising of beauty products
The Tipping Point
The Unpublished
Time Steve Jobs: The Genius Who Changed Our World
Towards Effective Place Brand Management: Branding European Cities and Regions
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