Книги издательства Wharton School Publishing

Credit Derivatives: A Primer on Credit Risk, Modeling, and Instruments Автор: George Chacko, Anders Sjoman, Hideto Motohashi, Vincent Dessain Год: 2006 Издание: Wharton School Publishing	Marketing Metrics : 50+ Metrics Every Executive Should Master Автор: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Год: 2006 Издание: Wharton School Publishing
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance Автор: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Год: 2010 Издание: Wharton School Publishing