McGinness looks at propaganda and its role in American politics through Richard Nixon's media campaign of 1968. It describes how Richard Nixon, in order to sell' the public his image of the 'new Nixon' utilized television propaganda. Nixon knew that he could not rely on the press to give him a positive image. He ends up relying on television 'the way a polio victim relied on an iron lung' (p. 38).McGiness looks in detail at each of Nixon's media consultants. These include the speechwriter William Gavin, the creative director of advertising, Harry Treleaven and Raymond Price, Nixon's best and most prominent speechwriter. It discusses how each of these people helped craft a media fri
