Кроссворд по предмету "английскому языку"  на тему "MSA"

По горизонтали
2. Charges associated with a special consumer promotion that encourages the consumer to provide proof of purchase of our products in order to receive a cash refund, bank draft, coupon or merchandise
6. It assists the customer in differentiating himself or herself from the competition using our brands uniquely and creatively in their marketing efforts. backcards, posters, shelf cards, mats, etc., produced by the brand or mdo and made available to cbd for in-store use to call attention to promoted product
10. A general term used to describe brand activity ranging from a product launch to a new promotional or media campaign
13. The media agency charged with responsibility for buying and scheduling of media (e.g. placement of time, network program control, etc.)
17. The support by one of our brands for promotional purposes of such events as race cars, concert tours, etc
21. Something other than money or coupon that is offered to a consumer as an incentive for the consumer to purchase our products, i.e., a teddy bear
22. Costs associated with the creation, development, conducting and prizes of a consumer reward program through random drawing or mail-in competition

По вертикали
1. Amount paid by way of reduction, return, or refund on what has already been paid or contributed. it is a type of sales promotion used primarily as incentives or supplements to product sales. these are classified as a reduction from nos
3. Amount paid by way of reduction, return, or refund on what has already been paid or contributed. it is a type of sales promotion used primarily as incentives or supplements to product sales. these are classified as a reduction from nos
4. It assists the customer in differentiating himself or herself from the competition using our brands uniquely and creatively in their marketing efforts. backcards, posters, shelf cards, mats, etc., produced by the brand or mdo and made available to cbd for in-store use to call attention to promoted product
5. Year-end accruals reverse in the next fiscal year. depending on how closely the accrual matches actual expenses incurred, may be a debit or credit
7. A special pack which has the retail selling price marked on the package or label prior to shipment to the retail trade
8. The costs incurred from the distribution and delivery associated with executing an offer, sample, coupon, contest, sweepstakes
9. The process of wrapping products together. this would be used to create a combination pack or on-pack
11. The full year approved spending for gbus, bsa budget by brand by mdo, and the mda budget for all brands in total within an mdo
12. Costs associated with the marketing of our products to people such as doctors and dentists
13. Non-standard methods of message delivery that are part of brand programs and are chargeable to promotion expense. examples include wallboards in schools, offices, or malls, in-store advertising, shopping cart or floor ads
14. The msa process to allocate the annual msa expense to the months within the fiscal year to best match revenues and expenses. the process is to charge out a portion of the best estimate of msa spending to the remaining months in the fiscal year
15. When a customer brings a coupon they received to a store and presents it to a cashier for a discount off of the indicated item
16. A type of promotion where the consumer receives additional free product, as opposed to a lower price. variety of forms exists, including additional product added to an existing package which has been made slightly larger, or product provided in a separate package that is either attached to the current one or shipped along with it to be located alongside it on the shelf or on display
17. The support by one of our brands for promotional purposes of such events as race cars, concert tours, etc
18. A commercial developed by the agency and presented to the brand on paper which has drawn artwork and instructions which describe the video portion of the commercial and the actual spoken copy to be recorded as the audio portion. commercials are generally evaluated by the brands in this form until they are officially approved for production
19. Costs associated with the creation, development, conducting and prizes of a consumer reward program through random drawing or mail-in competition
20. Packages of product (often in diminutive size) used to introduce the consumer or dealer to a product. delivered by mail or by special crews to consumers. often used to reach consumers via professionals (doctors, etc.)
23. Packages of product (often in diminutive size) used to introduce the consumer or dealer to a product. delivered by mail or by special crews to consumers. often used to reach consumers via professionals (doctors, etc.)