Winning the Chain Restaurant Game: Eight Key Strategies
Автор:Charles Bernstein, Ron Paul Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0471305456 Details how to develop and operate a chain restaurant company, focusing on the attributes that can enable a chain to capitalize on the industry's unique challenges and excel in customer service, performance and success. The authors, both recognized restaurant industry experts, interviewed 100 chain executives to include a wide and diverse spectrum of leaders and chains. Scores of case studies demonstrate successes and failures.
