Автор:Tom Peters Год: 1999 Издание:Knopf Страниц: 224 ISBN: 0375407731, 9780375407734 The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project. A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work - right now - on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now?
