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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Автор: Carmine Gallo
Год: 2010
Издание: McGraw-Hill Book Company, Inc.
Страниц: 256
ISBN: 9780071636087
Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard - and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. "The Presentation Secrets of Steve Jobs" is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose; Reveal the Conquering hero; Channel your inner Zen; Stage your presentation with props; Make it look effortless. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
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