Маркетинг. Общие вопросы

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The Nonprofit Marketing Guide

Автор: Kivi Leroux Miller
Год: 2010
Издание: [не указанo]
Страниц: 256
ISBN: 9780470539651
The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no–nonsense, down–to–earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big–picture management and decision–making strategies with easy–to–apply ideas for implementing successful marketing campaigns that support your organization and cause. Praise for The Nonprofit Marketing Guide "This book is filled with practical advice, tips, and checklists—everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!" —Beth Kanter, blogger, Beth?s Blog, and coauthor, The Networked Nonprofit "Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing...
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