The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources (+ СD-ROM)
Автор:Aubrey Wilson Год: 2002 Издание:Kogan Page Страниц: 306 ISBN: 0749437359 "The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.
