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The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success

Автор: Carmine Gallo
Год: 2010
Издание: McGraw-Hill
Страниц: 256
ISBN: 9780071748759, 007174875, 9780071748759, 9780071748759
In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message . Principle Seven: Inspire Evangelists One More Thing... Expect Excellence from Yourself and Others The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!
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