Маркетинг. Общие вопросы

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The Hummer: Myths and Consumer Culture

Автор: Elaine Cardenas
Год: 2007
Издание: [не указанo]
Страниц: 282
ISBN: 0739114778
The book will be a compilation of articles and essays concerning the Hummer as a cultural object, and is designed to be used by a diverse audience. Envisioned as a general interest reader, contributions will span a variety of disciplinary approaches and methodologies, including material culture, marketing and advertising, popular culture, technology, urban planning, literature and new media, political economy, and behavioral and ethnographic inquiries.
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