The Graphic Designer's and Illustrator's Guide to Marketing and Promotion
Автор:Maria Piscopo Год: 2004 Издание: [не указанo] Страниц: 211 ISBN: 1581153635 Book DescriptionProviding an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life.