Общая экономика

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The Coffee Book: Anatomy of an Industry from Crop to the Last Drop, Revised and Updated Edition

Автор: Gregory Dicum, Nina Luttinger
Год: 2006
Издание: [не указанo]
Страниц: 224
ISBN: 1595580603
Revised and updated, a compact guide to the beverage that keeps us running. A freshly updated edition of the best introduction to one of the world's most popular products, The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of cafA© society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry's major players, revealing how they have systematically reduced the quality of the bean and turned a much-loved product into a commodity and lifestyle accoutrement, ruining...
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