Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

The Buck Starts Here: Profit-Based Sales and Marketing Made Easy

Автор: Mary A. Molloy, Michael K. Molloy
Год: 1999
Издание: Pinnaflex Educational Resources inc
Страниц: 244
ISBN: 1893673049
The book provides a common sense, logical, business methodology to Sales and Marketing. It provides useful tools that make a difference in marketing and selling a product or service from a business investment point of view. The book focuses on how to stop spending money on Sales and Marketing activities that cannot be evaluated-and start investing money in programs that accomplish specific, quantified, measurable business objectives.
Добавлено: 2013-10-22 16:14:55

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы