The Buck Starts Here: Profit-Based Sales and Marketing Made Easy
Автор:Mary A. Molloy, Michael K. Molloy Год: 1999 Издание:Pinnaflex Educational Resources inc Страниц: 244 ISBN: 1893673049 The book provides a common sense, logical, business methodology to Sales and Marketing. It provides useful tools that make a difference in marketing and selling a product or service from a business investment point of view. The book focuses on how to stop spending money on Sales and Marketing activities that cannot be evaluated-and start investing money in programs that accomplish specific, quantified, measurable business objectives.