The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)
Автор:Marina Bianchi Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0415171903 This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.