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Strategic Management With Infotrac: Building and Sustaining Competitive Advantage

Автор: Robert A. Pitts, David Lei
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0324116896
Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
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