Strategic Management With Infotrac: Building and Sustaining Competitive Advantage
Автор:Robert A. Pitts, David Lei Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0324116896 Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.