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Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business

Автор: Fred DeLuca, John P. Hayes
Год: 2012
Издание: [не указанo]
Страниц: 348
ISBN: 1627040021
In this trailblazing, iconoclastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Topics include - the two ways - the only two ways - to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; and the essential lessons of being persistent.
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