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Special Packaging (+ CD-ROM)

Автор: [автор не указан]
Год: 2007
Издание: Pepin Press, Agile Rabbit Editions
Страниц: 424
ISBN: 9789057680540
Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form.
Добавлено: 2013-10-22 15:55:04

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