Маркетинг. Общие вопросы

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Service Science: Design for Scaling and Transformation

Автор: Cheng Hsu
Год: 2009
Издание: [не указанo]
Страниц: 350
ISBN: 9812836764
Service science is an emerging field, but many still consider it lacking in substance. This book aims to change the situation by addressing the following questions: What is the big story about service? What are the main research problems in service? What does a connected world mean? Does service require a different kind of design science? What will be the next waves of the Web? How to support universal value co-creation? How to unite Cyberspace wilt physical space? Is it feasible to connect information resources everywhere? To answer these questions, the book presents and substantiates a digital connections scaling (DCS) model, complete with a population-oriented design paradigm and a new class of microeconomic production functions to explain the paths of transformation into the future - one of the most original results today. Next, the book analyzes new business designs on the Web and characterizes a service-led revolution for the Knowledge Economy. Thirdly, it develops systems...
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