Service Operations Management: Improving Service Delivery (4th Edition)
Автор:Robert Johnston, Graham Clark, Michael Shulver Год: 2012 Издание: [не указанo] Страниц: 488 ISBN: 0273740482 This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.