Маркетинг. Общие вопросы

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Seeking Success in e-Business : A Multidisciplinary Approach (IFIP International Federation for Information Processing)

Автор: [автор не указан]
Год: 2003
Издание: [не указанo]
Страниц: [не указано]
ISBN: 1402074506
Book DescriptionThis unique collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting edge research illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. Seeking Success in E-Business: A Multidisciplinary Approach includes contributions in areas such as: -Strategies for implementing e-business; -Business-2-consumer, business-2-business; -Internet marketing; -Evaluation tools for e-business; -Implications for SME's; -Mobile commerce; -Trust; -Distributed knowledge management; -Dot.com-driven business transformations. This volume contains the edited proceedings of the Second Working Conference on E-Business: Multidisciplinary Research and Practice, which was sponsored by the International Federation for Information...
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