Romancing the Market (Routledge Interpretive Market Research Series)
Автор:Stephen Brown, Anne-Marie Doherty, Bill Clarke Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0415184185 This book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
