Harvard Business Shool Press

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Reorganize For Resilience

Автор: [автор не указан]
Год: 2011
Издание: [не указанo]
Страниц: 288
ISBN: 9781422117217
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're ""customer-focused,"" but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid ""silos"" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators. Based on more than a decade of research in a variety of industries, and filled with examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati exploresthe five levers of resilience: ...
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