Маркетинг. Общие вопросы

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Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success

Автор: David Nour
Год: 2008
Издание:

Страниц: 256
ISBN: 0470289600
"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." -Dennis Sadlowski, President and CEO, Siemens Energy and Automation, Inc. "Relationship Economics is so much more than networking-it's a systematic approach to building and nurturing relationships to get things done." -William L. Koleszar, Senior Vice President, Marketing, Citizens Financial Group/ Royal Bank of Scotland "Social capital is essential for success, and Relationship Economics provides an approach to enhancing its value." -Terry C. Blum, Director, Institute for Leadership and Entrepreneurship, Georgia Tech College of Management "In the airline industry-or any industry for that matter-strategic relationships are instrumental to your success to drive profitable, long-term growth. David Nour has captured that...
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