Маркетинг. Общие вопросы

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Product Experience

Автор: [автор не указан]
Год: 2007
Издание: Elsevier Science
Страниц: 672
ISBN: 008045089, 008045089X, 008045089X
A collective look at product development and design based on human perceptions and behavior. The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build...
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