Power Sales Words: How to Write It, Say It And Sell It With Sizzle
Автор:Vicky Oliver Год: 2006 Издание: [не указанo] Страниц: 280 ISBN: 140220650, 140220650X, 140220650X "In today's instant fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Those three seconds can make or break a sale and directly impact the bottom line. Power Sales Words is the perfect reference for writers who need help writing attention-grabbing headlines, powerful copy and advice on how to hook their reader on sight. Whether readers are advertising copywriters who do it every day for a living, account executives, marketing directors, editors, publicists, salespeople, job hunters or entrepreneurs, Power Sales Words will help them craft their pitch for maximum impact. Power Sales Words includes: -- How-to advice on writing copy -- Hundreds of lists of savvy sales-words -- Dozens of attention-grabbing headlines -- Questions that get buyers' attention Packed full of an exhaustive list of synonyms guaranteed to solve any word problem and creative phrases that will get results, Power Sales Words is a...
