Маркетинг. Общие вопросы

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Population Estimation and Projection : Methods for Marketing, Demographic, and Planning Professionals

Автор: James C. Raymondo
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0899306632
This is a versatile guide through the complex issues of population estimation and projection. Raymondo begins with the distinction between population estimates and projections, proceeds to take the reader through the issues of basic demographic measures,sources of data, levels of geographic analysis, and the selection and application of methods of estimation and projection. He then provides sound practical advice on evaluating and choosing a method of population estimation or projection. The methods areclearly outlined with a discussion of the merits and limitations of each method, and full examples with realistic data are provided for the key methodologies. The book concludes with a practical discussion on evaluating and choosing particular methods ofestimation and projection.
Добавлено: 2013-10-22 16:14:55

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