Общая экономика

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Pomposity: One Man's Journey Through the Ten Terrible Truths of Local Television News

Автор: Gene Minshall
Год: 2008
Издание: [не указанo]
Страниц: 196
ISBN: 0965234134
Gene Minshall was born in Saco in the northeastern quadrant of Montana, a place that National Geographic has defined as "The Last Real America." Minshall claims that his birth home gave him an untainted perspective of the different cultures he would encounter and the business communities in which he would eventually live and work. After service in the Navy and a degree from the University of Montana, Minshall worked in television stations in Montana and Washington State, before ultimately landing at KSL-TV in Salt Lake City, Utah. Serving as a reporter and producer as well as the writer and director of a score of documentaries exploring issues and interests of the day, he eventually became the news director of a rival station. There he directed the daily flow of information and worked with media consultants and management to increase ratings and viewer interest. Minshall is now an independent producer of highly acclaimed corporate videos and documentaries examining public...
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