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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

Автор: Michael Payne
Год: 2006
Издание: Praeger Publishers
Страниц: 356
ISBN: 0275990303
Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess (Jesse Owens, Mark Spitz, Nadia Comanesci), but also of tragedy and disgrace (the Israeli hostages in Munich, the Salt Lake City bidding scandal, payola to influence scoring). By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Формат: 16 см x 24 см.
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