Автор:Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius, Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0072553391 Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and usefulsupplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
