Маркетинг. Общие вопросы

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MM (with Marketing CourseMate with eBook Printed Access Card)

Автор: Dawn (Dawn Iacobucci) Iacobucci
Год: 2011
Издание: [не указанo]
Страниц: 256
ISBN: 053848134, 053848134X, 053848134X
MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning's Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.
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