Marketing Your Consulting and Professional Services
Автор:Dick Connor, Jeff Davidson Год: [не указано] Издание:Wiley Publishing, Inc Страниц: 266 ISBN: 0471133922 While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape -information technology, virtual organizations, telecommuting - targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today's tough market. Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you'll find complete coverage of Dick Connor's innovative - and highly effective - Client-Centered MarketingTM (CCM) approach, a practical "deliverables-driven" system for...
