Marketing Principles and Best Practices With Infotrac
Автор:Douglas K. Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, K. Douglas Hoffman Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0324200447 Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
