Marketing Best Practices: Marketing Executives from Bank of America, Porsche, and More on Brand Management, Customer Awareness & Developing Strategic Initiatives (Inside the Minds)
Автор:Aspatore Books Год: 2005 Издание: [не указанo] Страниц: [не указано] ISBN: 1596222212 Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation ? "Doing More with Less"; Charles W. Ellis, Executive VicePresident & Chief Marketing Officer , Time Warner Cable ? ?The Importance of Customer Value Creation"; Ginoris Lopez-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular ? "Ensuring...
