Маркетинг. Общие вопросы

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Market Structure, Corporate Performance and Innovative Activity

Автор: Paul Geroski, Paul A. Geroski
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0198288557
Innovation in products and processes is an increasingly significant source of competitive advantage for firms and nations. Drawing on extensive data on major innovations in the UK, this book examines the role of innovation in the structure of markets andthe performance of firms. Geroski draws valuable lessons for makers of public and business innovation policy.
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