Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

Market Opportunity Analysis: Text And Cases

Автор: Philip K. Sherwood, J. Paul Dunn, David L. Loudon
Год: 2006
Издание: [не указанo]
Страниц: 263
ISBN: 0789024187
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done?and how to do it. Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and...
Добавлено: 2013-10-22 16:15:22

Видео о книгах:

Это интересно...

Наши контакты

Рейтинг@Mail.ru

© 2009-2016, Список Литературы