Managing Global Business Strategies: A Twenty-first Century Perspective
Автор:John McManus, Don White, Neil Botten Год: 2008 Издание: [не указанo] Страниц: 248 ISBN: 1843343916 Summary Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with...
