Общий менеджмент

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Management Principles, Processes, and Practices

Автор: Anil Bhat, Arya Kumar
Год: 2008
Издание: [не указанo]
Страниц: 672
ISBN: 0195694457
Management: Principles, Processes and Practices is a comprehensive textbook designed for management students. The content of the book is balanced with a due focus on concepts and theory, tools and methods and applications. An integrated approach has been adopted with a modular structure that is comprehensive in nature in its coverage of the subject and jargon free at the same time. The book discusses in detail both the managerial functions as well as organizational functions. The whole exposition is divided into six streams viz., Economic and Financial Analysis, Excelling through People, Managerial Competencies, Creating and Delivering Customer Value, Quantitative Methods and Information Systems, and Operations and Technology Management. Written in a lucid style and user-friendly manner, the book presents the basics, essentials, and applications of management, which will be useful to students.
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