Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

Le Deal: How a Young American, in Business, in Love, and in Over His Head, Kick-Started a Multibillion Dollar Industry in Europe

Автор: J. Byrne Murphy
Год: 2008
Издание: [не указанo]
Страниц: 304
ISBN: 0312359039
High-Fashion AdventureLe Deal is an adventure story involving raw entrepreneurship, high-level politics, and a young American family in foreign lands. It is the true story of Byrne Murphy, a businessman who abruptly moves to Paris with his wife and baby daughter in a quest to reignite his career and his fortunes. He quickly finds himself up against strange and powerful forces for which he is ill prepared.Just days after landing in France, Byrne reads that the newly installed prime minister has declared a moratorium on all new retail development, apparently snuffing out Byrne’s proposed new venture---discount fashion malls---before it’s even started. He and his company will engage in a mano a mano struggle with the prime minister (which reaches all the way to France’s Supreme Court); encounter a ruthless political ambush in Germany by the soon-to-be chancellor, Gerhard Schroeder; and face a threatening (“Is this the Mafia?”) would-be partner in Italy. Counterbalanced against these are...
Добавлено: 2013-10-22 16:15:23

Это интересно...

Наши контакты

Рейтинг@Mail.ru

© 2009-2016, Список Литературы