Internet Business Models: Text and Cases with Teledesic Case CD-ROM
Автор:Thomas R. Eisenmann, Thomas Eisenmann Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0072508345 Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.
