Автор:Juergen H. Daum Год: 2002 Издание:John Wiley and Sons, Ltd Страниц: 444 ISBN: 0470845120 With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
