Отраслевой и специальный менеджмент

Список источников >Бизнес-книги >Менеджмент >Отраслевой и специальный менеджмент >

How to Improve Management of Ideas

Автор: Paulo Matos DOS Santos
Год: 2002
Издание: Книга по Требованию
Страниц: 200
ISBN: 9781581126068
Innovation has a more and more important role in all industries, leading to a growing interest on the efficient management of the innovation process. For a better understanding of this process, it has been organised in 5 stages: idea generation, idea selection, idea development, idea implementation and revision. This work provides a short review for each one of these 5 stages of the innovation process, its tools, methodologies and processes. The AutoEuropa case study, described in this work, illustrates an innovation process in which a large number of tools and methodologies have been used with excellent results. In this case, a prototype idea management system has been used with a strong impact on the results, specially, at the organisation and productivity level of the idea management team. For a better understanding of the current practices of innovation management, a survey has been developed, distributed and analysed. The survey results provided information on which are the...
Добавлено: 2015-04-22 23:42:04

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы