Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Автор:Luke Sullivan, Sam Bennett Год: 2012 Издание:John Wiley and Sons, Ltd Страниц: 398 ISBN: 9781118101339 Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
