Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

Food Is Love: Advertising and Gender Roles in Modern America

Автор: Katherine J. Parkin
Год: 2007
Издание: [не указанo]
Страниц: 304
ISBN: 0812219929
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve...
Добавлено: 2013-10-22 16:15:03

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы