Туристическая, ресторанная и сервисная деятельность

Список источников >Бизнес-книги >Предпринимательство. Отраслевой бизнес >Туристическая, ресторанная и сервисная деятельность >

Festival and Special Event Management

Автор: Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
Год: 2010
Издание: John Wiley and Sons, Ltd
Страниц: 608
ISBN: 9781742164618
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events. The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Revised content on the economic impacts of events; New chapter on event tourism; New end of chapter case studies; New chapter on event project management.
Добавлено: 2014-01-30 03:09:01

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