Автор: [автор не указан] Год: 2012 Издание: [не указанo] Страниц: 408 ISBN: 1137277467 The authors of this volume explore the impact of the global crisis on emerging economies and firms and their response to it. The ways in which the leading emerging economies of Brazil, Russia, India and China (BRIC) are dealing with the challenges of the global crisis are complemented by the approaches applied by countries and firms from Central and Eastern Europe. This is a pioneering volume shedding light into the successful international activities of the emerging economies in the global crisis. Offering a variety of perspectives, the chapters deal with the successful application of specific modes of market entry of BRIC economies in developed countries; the ways in which Russian, Indian, Chinese, but also Polish, Slovene and Estonian firms, have coped with the challenges of the global crisis.
