Инновационный менеджмент. Креатив

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Eco-Innovation and Sustainability Management (Routledge Studies in Innovatio)

Автор: Bart Bossink
Год: 2012
Издание: [не указанo]
Страниц: 168
ISBN: 0415818729
Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system. This book explores the business-societal-and-ecological system in which sustainable innovation has to be envisioned, conceptualized, realized, and improved. Author Bart Bossink offers insight into the systematic coherence of drivers of eco-innovation and sustainability utilizing a three-part approach: (1) eco- and sustainable innovation in business is based on ideas and people who cooperatively develop these ideas; (2) groups of people, organized in commercial firms, must realize these ideas cooperatively and create the innovations that can conquer the market; and (3) that people from governmental, non-governmental, not-for-profit, research, and commercial organizations can build institutional arrangements that stimulate these...
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