Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Автор: Lisa Johnson, Andrea Learned
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 081440815, 081440815X, 081440815X
Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: * How generational history, culture, life stages, and daily realities influence a woman's buying mind * How the manner in which women buy is more critical than what's being sold * How listening to women earlier and more often leads to more powerful strategies * How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers * How to gain a bigger share of the awesome purchasing power of women ...
Добавлено: 2013-10-22 16:14:53

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы